38 years ago, Brian hired his first coach. That single decision planted the seed for a life dedicated to transformation. Later, one self-help course opened his eyes to the power of micro-learning—bite-sized lessons that trigger real, lasting change. That spark has now become a blazing mission: helping people and organizations take meaningful steps toward who they’re meant to be.

In 2010, after two years of rigorous study and practice, Brian became a certified coach, and in 2022 became a Professional Certified Coach with ICF. But certification was just the beginning. Over the next 15 years, he honed his approach through work with BetterUp (USA), Hello-Coach (Australia), and CoachHub (Europe)—offering deep, actionable insight to global professionals. He’s also run his own coaching practice, built on empathy, clarity, and strategy.

Brian has served over 980 clients and partnered with 73 corporations, from startups to multinationals. His real-world understanding—gained through 50+ years abroad, navigating international business and cultural complexity—is his secret sauce. He doesn’t just teach frameworks. He walks with clients through them.

And it all started at age 15, when he taught his first snow skiing lesson in the mountains near Seattle. Since then, he’s facilitated leadership and operational training in Hawaii, Australia, Dubai, and Thailand, evolving into a powerhouse of personal and professional development.

At 70, Brian isn’t slowing down. He’s helping professionals, entrepreneurs, and executives’ chart bold new directions—not by throwing glittery slogans at them, but by guiding them through skill mastery, life strategy, and meaningful change.

💬 “If you’re standing at the edge of something new, but don’t know where to begin—I’ll help you find the ground beneath your feet.”

Because Brian McCarthy Coaching isn’t about hype. It’s about knowing your next move, making it count, and never walking alone.